“Human abstractions live in our minds. Human values, such as Love, Power, Peace, and Knowledge, are human abstractions.
If making art is the process of giving shape to ideas, we could perhaps do it differently: We can shape human values
directly from our minds, controlling the form just by thinking!
Brain-Computer Interaction (BCI) makes neuro-design possible. This “Morphogenesis of Values” (MoV) goes beyond the traditional
culture-based representations (i.e. an allegory for Liberty, the red pictogram of the heart for Love…). Each human value can
be considered as a dynamic living form. Its ecosystem is the human mind. Like Nature assessing the evolution of living forms,
the Brain - thanks to EEG (Electroencephalography) - can assess forms and their relevance in representing abstractions and values.
The resulting fluid shape submitted to dynamic forces is like thought in motion. Eventually, the generated forms become Non-fungible
Tokens (NFT) on the Blockchain, opening the path for new market forces to drive the trade of Human Values. From Sublimation (dataism)
to Reification (commodification), artworks can now penetrate strata of human activities that were so far out of the artist’s reach.
Ethics, Finance, Politics, and Philosophy become, thanks to transactional practices, the new playground for artists at the world level.
The process of neuro design can be considered as Hu-GAN, where the now common AI GAN (Artificial Intelligence Generative Adversarial Network)
opposing a computer-based Generator to a carefully taught computer-based Discriminator may hand the status of discriminator/curator
over to the artist. In the Brain Factory and Value of Values (VoV), it is the human brain that plays the role of the Discriminator.
In the curatorial process involved in AI-generated Art, the artist steps back from the position of designing concepts and uses new
tools similar in role to an artist’s paint tubes in the form of “concept tubes” or “rhetoric tubes,” spreading ready-made tropes.
The Reader deciphers the characters, and two Interpreters visualize and comment on the resulting sentence. Each of them is affected
by a specific bias - what I call Artificial Intentionality - that orients the generative process. One visually interprets like
an “art critic”, and the other writes subtitles like a “marketing expert”. Curating variations to orient the evolution of constantly
evolving shapes may have become the new paradigm of the artist’s practice. Swapping the positions in this machine-human confrontation,
the artist exposes his 40 years of practice, mapping it on the like of an art processor." (Maurice BENAYOUN)
Full Artist Statement
>>
HERE
Introduction to Morphogenesis of Values
>>
HERE
City Ads Values
Video, Transactional Poetry
2022
Maurice Benayoun
Neuro-design Factory
Interactive Installation, EEG, NFTs
2018 - ongoing
Maurice Benayoun
Crypto-Characters - Calligraphy of Values
Prints Installation
2022
Maurice Benayoun
Can we Read the Human Brain?
Machine Learning
2022
Maurice Benayoun
The Surprises of Interspecies Communication
Machine Learning
2022
Maurice Benayoun
The Scientist - Periodic Table of Values
Affinity of Values
2022
Maurice Benayoun
Value Trading Room
Blockchain-based Interactive Installation
2022
Maurice Benayoun
Conceptual Timeline
2022
Maurice Benayoun
Reification
3D Printed Sculptures
Footprint of Freedom
2022
Maurice Benayoun
Generosity0001
Openness0001
2022
Tobias Klein
galleries gal
- HKACT! Act 11 VoV: Morphogenesis of Values at Asia Society
Sing Tao Daily
- 腦神經設計展｜腦機交換係咩？喜怒哀樂 抽象意念化身藝術品立體呈現
The Standard
- Valuable experience
Headline Daily
- NFT時尚
City Magazine
- 抽象價值能變成可見的型態嗎？
range News
O - 看藝術 | HKACT! Acts11-13開幕 基於腦神經設計的區塊鏈藝術作品是甚麼樣子？
ZTYLEZ
- 將大腦思緒視覺化！新媒體藝術家莫奔展出由腦神經設計的區塊鏈藝術作品！
Bauhinia Magazine
- HKACT! Acts11-13開幕 基於腦神經設計的區塊鏈藝術作品是甚麼樣子？
Line Today
- 將大腦思緒視覺化！新媒體藝術家莫奔展出由腦神經設計的區塊鏈藝術作品！
Meeting HK
- HKACT! Acts11-13開幕
Mindly Journal
- HKACT! Act11 藝術展覽 | 「愛」、「和平」、「知識」也有形態？人類價值透過藝術與科技成形 腦神經決定藝術品形態
MRRM
- 【MR│Art】腦電波塑成藝術：不一樣的NFT區塊鏈創作
Capital
- HKACT! Acts 11-13 結合藝術文化和科技創新的創作展 展示基於腦神經設計的區塊鏈藝術作品
禮樂Rite&Vibe
- 【禮樂藝展】價值形態塑成的史詩式之旅
藝術當下 Artistic Moments
- 價值形態塑成的史詩式之旅──策展人/藝術家導賞
Organised by
Osage Art Foundation
Project Grant
Arts Capacity Development Funding Scheme
HKSAR Government
Supported by
Asia Society Hong Kong Center
School of Creative Media, City University of Hong Kong
Artist
Maurice Benayoun
Curator
Ann Mak
Collaborative Artists
Blockchain
Nicolás MENDOZA
3D Printing
Tobias KLEIN
Sound Design
Jean-Baptiste BARRIERE
Contributors (Consultant)
Syren JOHNSTONE
Special Thanks
MindSpaces / S+T+Arts
Production / Programming Support
City Ads Values
Shooting Daniel KWOK, Colin WU
Editing Furqan ALI SHAH, Eleanor BENAYOUN
Sound Design Tim CHAN
Neuro-design Factory
Neuro-Design Lab and Centre for Applied Computing and Interactive Media of School of Creative Media, City University of Hong Kong
Can we Read the Human Brain?
Sam CHAN
The Surprises of Interspecies Communication
Sam CHAN
The Scientist - Periodic Table of Values
Sam CHAN, Aiym TAUBALDY, WANG Xiao
Value Trading Room
Shubham YADAV
The content of these programmes does not reflect the views of the Government of the Hong Kong Special Administrative Region
